Increase the effectiveness of marketing programs, generate demand and improve the monitoring of key indicators.

Provide marketing professionals solid segmentation tools and debugging data management applications to increase marketing programs’ effectiveness, improve performance and monitor key metrics better. Microsoft Dynamics CRM 4.0 business software provides a comprehensive and very complete set of marketing capabilities so that you can address your customers efficiently.

Plan on a more proactive way

Transform customer information into a precise knowledge through detailed analysis allowing your business to respond quickly to the audience’s changing preferences and new market opportunities. 

Get an accurate view of the customer

Get an accurate and comprehensive view of customers with access to detailed segmentation based on customer information, sales and demographics.

Get the Marketing Mix that suits your company best

Use the analysis and reports features to assess the performance of your print, email and online marketing campaigns, so you can concentrate on the most effective marketing channels.

Manage work more easily

Give your marketing staff customer relationship management applications, as a natural extension of Microsoft ® Office Outlook ® 2007, to manage contacts, appointments, tasks and emails from customers. Create marketing communications quickly with the combination of correspondence in Microsoft Office Word 2007.

Run smarter campaigns

Use the segmentation and smart lists functions to reach potential customers, retain existing customers and transform successful campaigns in templates that can be reused easily in the future.

Get real-time visibility

Take advantage of  the analysis functionalities and detailed reports to measure answer percentages, assess and monitor levels of interest, costs for each campaign and real time activity.